Often cover or try to satisfy all the desires and needs of consumers can be a moral hazard for the marketer, the organization and the same consumer, as it may involve providing long-term products for consumption that can be harmful to the health, physical and mental consumer. Hence at present great reviews for this activity arise.
To understand the entire organization in the same way which is ethical for the company and what not, you need to develop codes of ethics.
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An example is the proposal by the American Marketing Association (AMA www.marketingpower.com) which presents several points. You can also find the "Code of advertising ethics" of the Mexican Association of Advertising Agencies from the following link: http://www.amap.com.mx/archivosdownload/4.pdf
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