marketing process

marketing process


1.- Create or select a new product or an existing one, it should not belong to the list worked on the activities of the unit.
2.- Select your potential consumer.
3.- Send the marketing process as well as the model and factors (instrumental consumer model ) that affect it .

1 - . Purified Bottled Water Product

2.- We are all consumers of water and all we need to select target but rational consumer, one who is an analyst who compares products between price, quality and immediate need , we chose this type of customer because we play our product with excellent quality and price, know that the rational consumer will be tempted to consume the product once you consume it and check the quality of the product, be satisfied and this will help us win consumers satisfied with the product.

3.- Marketing Process (see diagram)

April . Buying Process .
A). - The consumer feels a need in this case is of physiological type , which is to take water for survival and deliver this water to the family, lel Water is a basic consumer so the need is primary.

B). - This need creates an action and this is a consumer review and be very aware of the products that meet this need , this time the consumer needs to take a practical and rapid decision, the product is needed instantly is a product for immediate consumption.



C). - The consumer makes a purchase decision and this is based on the product , the brand , and custom consumer is very possible that a product is bought as usual, this is where our advertising and product convince consumers it is wise to purchase our product above the competition. In the end the decision is that consumers see as your convenience .

D). , Consumer Experience the feeling of post-purchase where you know if it was correct your choice and if you're satisfied or not with the product depends on the quality competitive price and purchasing power that the consumer is or not in accordance with the purchase. And this will depend to buy our product again .