What is the role of marketing in today , meet the needs or create ?
Well actually meets both marketing creates needs and satisfy them, essentially depends directly on the culture of the company is analyzed depends on customs and habits that marketing or more specifically a marketing strategy to be you can then meet the needs or otherwise create them.
An example of creating needs is very simple as the constant and effective to show a product that you do not need but want to buy advertising because of the hype , which makes you think you need .
Satisfying Needs is a primary objective in Marketing , it is maintained carefully observing, studying and trying to predict consumer behavior , researchers and establishes the conditions for stay in continuous measures suit the client , these actions are often measures by surveys and studies that try to make us understand and value the customer experience as to obtain a product or service.
We can cite
Jerome McCarthy
Marketing is the performance of activities that aim to meet the goals of an organization to anticipate the requirements of the consumer or customer and channel a flow of goods suitable to the needs and services that the consumer pays the producer or client
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