Prices have several categories that also have to analyze the market. These categories are:
Rates of penetration. Are initially set as low to enter a closed market.
Maximum prices. Looking prestige product, first fixing high prices for certain
consumers, then fixed for the general population, this strategy is given the name
"skimming strategy."
Introductory prices. When a product is new is set to launch a discount on the market price,
leaving undefined what will be your final price.
In summary, fixing and price fluctuations are determined according to the companies that produce
goods and services, the prevailing market economy, economic stability and balance in
General industrialized countries.
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