The decision on how to move the organization

This "P" answers the question How do I get products to customers? In the areas of marketing or distribution plaza as the activity that involves the transfer of goods from producer to consumer, includes storage, transportation and product positioning in the ideal point of sale. The elements of this process are.

The decision on how to move the organization from the company product to the end consumer is paramount. This decision will influence even at the price of marketed product; and whether the product will be taken in large volume to a wholesale company or be transferred to specialized shops, here we consider the distributor's ability, the ability to convince a client, motivation and advertising you need to develop your plan marketing and the product is a success in the market.

Some companies pay little attention to their distribution channels, when this happens the distribution results are negative.

Develop a good product or service rarely a sufficient time to ensure the success of a business work; because of this success, it is necessary to develop ways in which the products reach consumers in the most appropriate time and place. The distribution includes strategic planning, selection of effective channels of distribution, handling and movement of products and its market position. To choose the most appropriate distribution channel is convenient:

Determine the vertical dimension of the distribution channel (number of intermediaries in the supply chain).
Decide the optimal amplitude or intensity distribution coverage (number and type of retailers offering products plus the number of intermediaries that help product distribution).
Manage alternatives to change the channel to meet new market opportunities.

Some of the most common means of distribution are convenience stores, department and discount; centers, plazas and shopping areas; hypermarkets, direct marketing or telemarketing response, franchises, supermarkets, wholesalers, neighborhood shops and centers, corridors, vending machines, retail, wholesale and commission.

To carry out the task of distribution channels is first necessary to know the three types of channels that are currently handled