Promotion

Promotion, also known as promotional mix is ??to make known the products to their consumers in a market, showing all their benefits and attributes directly and / or personnel, and added or additional values ??to be shown vendors or end users.

The promotional mix is ??employed to generate increased sales and profits in the short term. In many companies a promotion or advertising which bring results or earnings to do slowly, ie, medium or long term use. Personal sales promotion by specialist marketer often, usually immediate results.



To design an effective promotional mix is ??advisable to take into account the following:

Consumer behavior: The nature and characteristics of the segment of the population to which the communication is directed.
Product Features: The specific product characteristics influence the determination of the promotional strategies.
Organizational philosophy: The philosophy, mission, objectives and policies are the primary guideline in defining the promotional mix.
Costs and budget: The financial, material, technological and human resources are a key variable to define the promotional mix.