promotion conclusion

Currently all these promotional mix strategies are involved in more complex programs, which not only mixing but also the square, the price and the product itself is involved. Such programs are known as integrated marketing communications, and help manage a credible and strong company image that then the consumer will purchase

it can be said that the promotion is the activity of marketing whose main purpose stimulate the sale of a product through a planned process, which immediate results are expected and in turn allows it through awards, exhibitions, shows, etc.., both sellers and consumers to obtain an immediate boost, promote or acquire the product benefit.