Apparently, there is some similarity between advertising and sales promotion:
The promotional mix involves a process of communication that position the product in
the mind of the consumer benefits to persuade and motivate purchase. Within the mixture
working with various promotional tools that help achieve those objectives. Here
present the most important tools.
Advertising is any form of public and impersonal communication whose purpose is to influence
perceptions and behavior of the population to which it is addressed, this tool also focuses
in the use of mass media, such as television, radio and newspapers.
Sales promotion is more aggressive because it tends to accelerate action to the satisfaction of the
wants and / or needs of customers, helps inform consumers about new uses of the product,
keep current periodically reminding its existence and to enhance capacity
product and how to meet the needs of consumers.
Similarly, are public relations and personal selling:
Public relations is defined as an activity of communication between the company and its public
internal (employees, shareholders, etc..) and external (society, government, customers, etc..). In many cases,
public relations resources tend to use other tools to the mix, but to
Personal selling is the most used tool, even advertising, as it focuses on the tasks
does all the selling process, from the attention of the consumer, to attract action
sale by a person representing the company.
No comments:
Post a Comment